Project
TCM RACING
Service
EVENT MARKETING
Platform
MOBILE
TCM (Touring Car Masters) Phillip Island race
Reaching customers at the right time is key but getting them when they are in the right place is crucial. TCM were holding a racing event on Phillip Island and wanted a campaign that would boost ticket sales in the last few days before the event. Using a mobile geotargeting campaign, ClubQT focused on people accessing content via their mobile phones while on Phillip Island, as well as car enthusiasts in Melbourne. This reached both holidaymakers and residents who may not have been aware of this fantastic event taking place near them that weekend.
