Project
BOOHOO DIGITAL
Service
AWARENESS AND CONVERSION
Platform
DIGITAL OOH
Digital campaign success for boohoo.com
Boohoo.com adds over 100 new products every day to their website and when they wanted to promote, not only the range of new items, but how easy it is to shop these outfits from a mobile phone, ClubQT was hot on the case! Boohoo.com’s Melbourne digital campaign showcased a variety of outfits in a mobile phone shopable creative, that continuously changed depending on the time of day and the weather. New looks were uploaded as collections sold out to ensure the constant promotion of in-stock, shopable and wearable items for the duration of this innovative and exciting campaign.
