Project
MARKS AND SPENCER WOMEN’S WEAR
Service
TARGET 35+ WOMEN, AWARENESS AND CONVERSION
Platform
PRINT AND EVENT
Marks and Spencer women’s wear Australian launch
With one in three women in the UK buying their bras from Marks and Spencer, and two pairs of underpants (knickers) sold every second (that’s over 60 million pairs a year!) ClubQT was super excited when Marks and Spencer opened its online store to Australian shoppers. To celebrate the launch, Marks and Spencer threw a blogger and media breakfast to showcase the season’s hot trends featured on its website. ClubQT took over Australia’s female press with 12-page flip books, Australian Women’s Weekly gatefolds, DPS advertorials, as well as straight page advertising. On the day of the event, we did a cover wrap in both The Sydney Morning Herald and The Age, leaving no doubt that the day belonged to Marks and Spencer.
