MEDIA PLANNING AND BUYING
NATIONAL PRESS, LOCAL PRESS AND SUBSCRIPTION MAGAZINES
Cotton Traders brings UK press strategy to Australia
Cotton Traders have an exceptionally successful strategy of OTP offers in the press in the UK and wanted to duplicate this winning approach in Australia. The tactic was not only good, it was one which had every opportunity to be just as much of a winner in this market too. ClubQT did have
to work on localisation including identifying the correct product to promote for the Australian market, seasonal differences, the offer itself, the right terminology and the media plan that would work best, but it made for a great campaign.