Acquisition and retention

Boden wins with traditional marketing techniques

ClubQT does love a catalogue! Yes, that’s right, we like to talk about digital marketing, mobile marketing, social and influencers but it’s the catalogue that’s still one of the most effective ways of building new brand customers in Australia. Inserts and catalogues distributed within credible magazines as well as newspapers and subscription titles, are all a great way of showcasing your brand style and new season collections. Once you have this customer it’s important to keep them coming back. Boden’s funky retention postcard strategy works exceptionally well. With our designer, Lindsey, ensuring all creative falls within Australia Post’s strict guidelines, and creative sent through our partner mailing house, ClubQT runs DM campaigns from the UK with ease, as Boden can happily testify.

Check out more projects